One Voice to Feature in Digital First

One Voice is going digital in partnership with Blackburn with Darwen Borough Council.

The Council recently launched its new digital billboard on Blackburn’s Barbara Castle Way link with Larkhill. The state of the art digital screen offers prime advertising opportunities.

One Voice will feature on the 18sqm digital screen in late October with moving graphics highlighting the work of the community group.

The 15-second advertisement features the 1V Scouts, West End Girls (WEGs), the Baiter Sehat project and 1V Netball. The colourful set of images is sure to turn heads and will be the first moving graphics employed on the new screen, the first of its kind in Blackburn.

One Voice Blackburn is a Community Interest Company that aspires to create an inclusive, cohesive and vibrant community in Blackburn with Darwen.

Head of Communications at One Voice, who is also a communications consultant specialising in outdoor advertising said,

“We are thrilled to be involved in this project. It’s something that’s very close to my heart and I am proud that my home town is one of the few towns in the area to have installed a large digital screen.

“We have worked with the Council on various outdoor advertising projects, and they have always delivered our message. We at One Voice are particularly excited to feature the first ‘moving graphics’ advertisement to feature on the screen.”

The permanent advertising structure will deliver more than 600,000 audience impacts every fortnight and is the first step in the council’s digitisation agenda for the region.

The One Voice presentation will feature between 23rd and 30th October.