Delay Dementia

DELAY DEMENTIA CAMPAIGN LAUNCHED IN BLACKBURN

Community group One Voice have launched a Delay Dementia leaflet.

Pictured are Zaffer Khan, One Voice Head of Communications; Dr. P Muzaffar, local GP; and Dominic Harrison, Director of Public Health at Blackburn with Darwen Borough Council.

The initiative is part of phase 5 of the award winning Baiter Sehat project, which is in partnership with Blackburn with Darwen Borough Council.

The aim of the project is to deliver both community education initiatives and integrate information into existing health promotion activity in the local BME community.

During Phase 4, focus groups revealed that people wanted to know how to delay or prevent dementia.

One Voice have worked with local GP Dr Pervez Muzaffar to explore this alongside Age UK Blackburn with Darwen.

The concept to create a Delay Dementia leaflet was initiated by Brookhouse Development Group. The leaflet gives comprehensive advice on how to stay active, eat the right foods, watch your weight, stay fit mentally, and stop smoking – five key areas to delay the onset of dementia.

The 5000 leaflets will be distributed to health centres, GP surgeries, local community centres and local businesses.

850,000 are estimated to be living with dementia in the UK according to a report produced by King’s College London and the London School of Economics for the Alzheimer’s Society.

A person’s risk of developing dementia rises from 1 in 14 over the age of 65, to one in six over the age of 80.

The number of people with dementia in the UK is expected to grow rapidly over the next several decades, especially among the BME community.

Dr. P Muzaffar said,

“The five points in the leaflet are key. Awareness of dementia and early referral to the GP can delay or even stop the progress of dementia. One Voice and Blackburn with Darwen’s Public Health are leading the way into dementia awareness in the BME community and I am proud to have been involved in this campaign.”

Sadia Rafiq, Baiter Sehat Lead said,

“The leaflets are a very proactive approach to dementia. Statistics show that a third of dementia cases could be avoided by individuals taking care of themselves and tackling things like exercise, diet and staying fit mentally. These long-term changes can be implemented gradually and effectively.”