RAMADAN CAMPAIGN IN THE RUNNING FOR NATIONAL AWARD
One Voice has been shortlisted for The Inclusive Companies Awards 2018 for their campaign, ‘I am not a Muslim but I will fast for one day.’
The campaign is a finalist in the Diversity Marketing Campaign of the Year. It beat competition from another 1000 entrants to be among the eight organisations shortlisted.
The Inclusive Companies Awards are a national event committed to honouring the outstanding achievements of inclusive employers and diversity champions across the UK. They are the most prestigious integration and cohesion awards in the UK.
‘I’m not a Muslim but I will fast for one day’ began in 2014 with One Voice inviting non-Muslims to fast for a day in a community cohesion initiative during Ramadan. It is sponsored by local resturant, Bukhara Samlesbury.
Participants include members of the public, officials from major local organisations, from the public and private sector. Over 200 people took part in 2018.
The awards ceremony will take place on Thursday 15th November at The Midland Hotel, Manchester.
Chairman of One Voice Blackburn Abrar Hussain said, “We are delighted to have been shortlisted for this award. The campaign aimed to unite the community and it is a testament to our non- Muslim participants who got involved and fasted for the day displaying a great sign of unity.”
The ‘I’m Not a Muslim but I will Fast for One Day’ campaign was devised by Zaffer Khan, the current Chief Executive.
“In the first year of the campaign we had 20 people involved. In the next nearly 100 people took part in it. It is one of the highlights of the year in the local community with every section of Blackburn society getting involved. We are honoured to have been recogniSed in this way as we are representing our local community which is one of most inclusive and cohesive in the whole country.”
Paul Sesay, CEO and Founder of the Inclusive Companies Awards and National Diversity Awards, added;
“The Inclusive Companies Awards continue to be an exceptional way to celebrate the courageous actions of individuals and organisations, who are already striving for inclusion. Let’s celebrate the tremendous feats of our incredible shortlisted nominees, Congratulations to all!”