HOW TO GET MEN MORE ACTIVE
One Voice Blackburn has run successful physical activity programmes with girls of South Asian heritage aged 12 to 19 with Active Lancashire over the last four years, developing role model female coaches to inspire the girls to keep active. At the same time we have been looking to develop sports programmes that would benefit other harder to reach groups.
One Voice Blackburn has been consulting with specific groups of people within the South Asian heritage and refugee/asylum communities in relation to a lack of physical activity on a regular basis.
The groups have people have included, but was not exclusive to:
- Men over the age of 30, and employed in the catering and transport sector (namely take away owners and taxi drivers)
Why have we highlighted this group of people?
We recognised that the above group was inactive through conversations with our own partnership and project groups.
Blackburn with Darwen is well served by groups who reach out to a multitude of communities and age ranges to ensure that the communities are active. One Voice Blackburn itself runs sporting programmes for under 16s in three sports. It also runs five satellite clubs with Active Lancashire. It is yet to offer any sports or activities to men over the age of 30.
Those aged between 40 and 65, predominantly from a South Asian heritage, least access the activities and are most inactive. However we know this is a group that is most at risk of developing Type 2 diabetes and cardiovascular disease.
One Voice Blackburn is engaging with this group and develop our relationship with them on a long term basis. The organisation will build on their initial engagement with the groups and begin to develop further consultations with the taxi drivers and takeaway workers at times that suit these groups.
Consultation with these groups is not conventional as it needs to take place almost on a one-to-one basis at their places of work. We want to look at the inequalities and barriers facing these men into participating in physical activity. By the conclusion of the consultations we aim to provide a thorough list of emerging themes and recommendations.
One Voice is interviewing up to 50 individuals in the above group to enable insight into how this group could become more active. The project is funded and supported by Active Lancashire.
What do we need to find out?
We hope to learn from this group. We want to discover what it would take to get this group of people more active. We need to find out what spaces they need for their activities, what incentives they may requires. We also need to find out whether there are any financial constraints into them taking part in physical activity. We may also need to look at marketing techniques that would appeal to this group of people.